Context: Showing off the simple elegance of a customised font was the way
to go for the logo of Cle TV, embarked as a personal project by Clé.
Logo. From the Greek word logos, meaning ‘word, reason’. 1930s: abbreviation of logogram or logotype.
From Logos + type or Greek gramma ‘thing written, letter of the alphabet’, and from graphein ‘write’.
-A symbol or other small design adopted by an organization to identify its brand, products, uniform, vehicles etc.
-A sign or character representing a word or phrase, such as those used in shorthand and ancient writing systems.