Logo for Que Baby. Raising awareness on plagiocephaly and the prevention of it.
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Context: Que baby, focusing on the health and beneficial growth of newborn
babies, the future leaders of tomorrow. Though the topic is of serious nature
since plagiocephaly occurs in 50% of children, the client had requested to stay
away from a boring and strict corporate identy. The look and feel was targeted
at parents of newborn babies and parents who encounter parenthood for the first
time. This resulted in a clean, family friendly logo a Sunny mascot & along a fresh
orange on white corporate ID.
Logo. From the Greek word logos, meaning ‘word, reason’. 1930s: abbreviation of logogram or logotype.
From Logos + type or Greek gramma ‘thing written, letter of the alphabet’, and from graphein ‘write’.
-A symbol or other small design adopted by an organization to identify its brand, products, uniform, vehicles etc.
-A sign or character representing a word or phrase, such as those used in shorthand and ancient writing systems.