Context: Vida Boa meaning 'Good Life' is a local company that organises events
with a tropical vibe. This concept spoke to me and I sought a way to encorporate
and combine the elements of music, goodlife and with a tropical flair into the logo.
Since the music is truely the sun of an event, radiating and shining down upon the
visitors, ultimately setting the mood. I came up with the solution of extending the V
into a musical note that radiates like the sun, shining over events and thus the logo.
Logo. From the Greek word logos, meaning ‘word, reason’. 1930s: abbreviation of logogram or logotype.
From Logos + type or Greek gramma ‘thing written, letter of the alphabet’, and from graphein ‘write’.
-A symbol or other small design adopted by an organization to identify its brand, products, uniform, vehicles etc.
-A sign or character representing a word or phrase, such as those used in shorthand and ancient writing systems.