Context: The concept of having a restaurant in the day and turning it
to a disco at night was new to me. I thought it was a creative solution
and thought about bringing this back into the design. Because of their
name I had to state the obvious with a blender, blending food, drinks
and music into fun. The flyer was given the same feel as their logo,
blending in smoothly with the corporate ID and white yellow interior.
Promo. Abbreviation of promotion. A piece of publicity or advertising.
Promotion- the publicizing of a product, organization, or venture so as
to increase sales or public awareness, support in or actively encourage
further progress of a cause, venture, someone etc. to a higher position
or rank, level. Give publicity to, beat the drum for, popularize, market,
hype up, boost, advance, elevate, improve.
-From Latin promotio, from promovere ‘move forward’.
-From the Latin promot- ‘moved forward’, from the verb promovere,
from pro- ‘forward, onward’ + movere ‘to move’.