Context: The organisers Villa Kakelbont and Tram 10 were about
to launch their event "Het Amsterdamsch Carnaval" and needed a
banner on short-term notice, demonstrating the lively & crowded
event hosted by the 2 organisers. The Villa Kakelbont logo is based
on the house of Pippi Longstocking -Långstrump, the Tram 10 logo
based on a Amsterdam city tram. I imagined the elements bringing
the party together and visualised this in an illustration for the banner.
Promo. Abbreviation of promotion. A piece of publicity or advertising.
Promotion- the publicizing of a product, organization, or venture so as
to increase sales or public awareness, support in or actively encourage
further progress of a cause, venture, someone etc. to a higher position
or rank, level. Give publicity to, beat the drum for, popularize, market,
hype up, boost, advance, elevate, improve.
-From Latin promotio, from promovere ‘move forward’.
-From the Latin promot- ‘moved forward’, from the verb promovere,
from pro- ‘forward, onward’ + movere ‘to move’.