• Ornament
  • Logo
  • Black & White Logo

Logo for BLITZ Offshore. BLITZ is a Miami based company that does Deluxe
Boat Tours in Miami, South Florida and surrounding islands.

Check them out here.

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Context: BLITZ, Miami, boat, this had to be mine. I was already sold
on this project at 'Miami'. Come on, BLITZ, touring in a boat, Miami, is
there an 80's loving fan who doesn't immediately hear Crockett's Theme
Jan Hammering through the mind. Visuals of cruising along white Florida
beaches and open waters. I sought to embrace this 80's feel of Miami Vice
into the logo. The Game GTA: Vice City has also been a great inspiration.
Logo was finished with the option to use logo with and without ornament
and a black and white version for print and other single color applications. 


Logo. From the Greek word logos, meaning ‘word, reason’. 1930s: abbreviation of logogram or logotype.
From Logos + type or Greek gramma ‘thing written, letter of the alphabet’, and from graphein ‘write’.

-A symbol or other small design adopted by an organization to identify its brand, products, uniform, vehicles etc.
-A sign or character representing a word or phrase, such as those used in shorthand and ancient writing systems.